Here’s how graduates and students can make use of TikTok to help pay off student loans.

February 27, 2024

TikTok help pay off student loans.

Generation Z and millennials are revolutionizing the concept of entrepreneurship and side hustles using the technology they use every day to earn more money and repay student loans.

Generations like these are also afflicted by student debt, even more than the previous generations.

Since the academic year 1999-2000, the total cost of tuition, fees, accommodation, and board in a private, four-year university has increased by 68 percent. The students are able to borrow double the amount per year, too.

The result has been students coming up with inventive methods to pay student loans, such as through the creation of TikTok videos.

Although several other social media platforms like Instagram and YouTube can be utilized to earn a little money, the hugely loved TikTok app is quickly becoming the preferred choice of Gen Z-ers because it increases their organic reach.

Here are some suggestions from graduate students and TikTok users who are monetizing their videos that go viral.

Be yourself

Authentic and authentic experiences are the kind of experiences Gen Z-ers are looking for. They are digital natives in the time of fake news. Gen Z generation expects transparency and honesty from brands that sell to consumers.

This respect for authenticity is applicable to social media influencers as well. The more authentic you appear, the more likely you will be to establish a genuine following.

TikTok is a good platform to “be yourself” because it encourages users to do that. It’s a fun and exciting platform that doesn’t require you to be a serious person to gain followers.

Let’s take the 18-year-old Aly White as an example. Aly White, a TikTok user who has 479,200followers from Huntsville, Alabama, makes videos about her daily life that other teens can understand, like how it is hard to have an ex-boyfriend, and dances and sings with her pals, often in sweatpants.

She said to Vox, “I try to create as much relevant, original content as I can, whether it’s telling stories of what happened during my life or making it hilarious.”

Treat it as if it’s a part-time job.

Making the effort to invest time and energy just as you would with an entry-level job will pay dividends in the end. Anyone can create and upload videos, but making money from the videos and gaining an audience takes a lot of effort.

For example, the 22-year-old student at college Salina, also known as “Salinakilla”, according to how she’s referred to on social media, currently has 1.3 million followers. And she put in the time to get there.

She revealed to BusinessInsider that she spends an hour or so a day uploading between two and four videos. “I regularly check TikToks to check out what’s on the “for you” page and what’s trending. This can take a long time in the day. The process of creating the content itself could take anywhere from a few minutes to hours, based on how complex the content is.”

Finding patterns and different TikTok accounts to get ideas takes time, too. You’ll want to increase your followers until you reach a point where you’re able to begin making money, which typically involves a variety of different methods.

Connect to your other social media profiles.

If you have other profiles, such as Instagram and YouTube, you can draw your followers on TikTok to get more attention for these profiles.

Monetising TikTok is more challenging than YouTube, where users can use Google AdSense to gain revenue when they have over 1,000 subscribers.

Dr Danielle Jones, a licensed OB-GYN who runs the YouTube channel Mama Doctor Jones, makes use of her online presence to repay student loans while also sharing her expertise to educate her viewers.

She makes use of her TikTok channel to post videos that are short and informative, which drive viewers to her YouTube channel, where they can watch longer, more detailed videos.

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